Swahili Fashion Week is THE biggest and largest annual fashion event in the whole of Africa providing platform for fashion and accessory designers from Swahili speaking countries and beyond to showcase their talent, market their creativity and network with clientele and the international fashion industry.

This is all aimed at emphasizing to the region that fashion is an income generating creative industry, meanwhile promoting a Made in Africa concept.

Swahili Fashion Week is a platform founded and created by celebrated Pan African couturier from Tanzania, Mustafa Hassanali in year 2008.

2024 marked the 17th Edition of this Annual Event held in Dar es Salaam from 6th to 8th December

Our logo

The Swahili Fashion Week logo is mirror image of the African continent, graphically resembling the kipepeo (the Swahili name for a vibrant, colourful butterfly)

The image of Africa resembles the face of an African woman with her characteristic head wrap; the sharp models give a glamorous feel to the “Fashion is Business” and "Made in Africa" ideas.The wings resemble the direction aimed at taking Eastern African fashion industry to an International audience.


Swahili Fashion Week is geared towards being the most sought out after and preferred fashion platform in Africa for the international market 


Fashion Week aims to;
- Promote Eastern African fashion brands.
- Improve the quality and output of fashion design from East Africa
- Provide a platform for up and coming young designers in the region
- Create opportunities for East African products in African Diaspora markets

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